The Hotels & Motel Industry is continuously progressing as this industry managed to attract customers with its unique services. This industry is highly competitive and to remain in this business it is necessary for all businesses to keep up with the latest trends and adopt new technologies. Maintaining pace with fast-growing industries is the best way to ensure a better customer experience.

This year we have witnessed several changes in the hotel & motel industry. In 2020, the hotel industry will be impacted by the new wave of digital technologies and striving to implement the new trends in the business. The hotel and motel industry is looking to shift focus towards the new environment in order to satisfy the need of customers. Hotels industry aimed to improve the satisfaction of its guests and will be entering into the new level of competitiveness.

Here are the top 10 leading companies in the hotel and motel industry that need your attention:

Host Hotels & Resorts Inc. (NYSE: HST)

Host Hotels & Resorts Inc. (NYSE: HST) shares were trading up 3.20% at $11.94 at the time of writing on Friday. Host Hotels & Resorts Inc. (NYSE: HST) share price went from a low point around $7.86 to briefly over $18.85 in the past 52 weeks, though shares have since pulled back to $11.94. HST market cap has remained high, hitting $8.16B at the time of writing, giving it a price-to-sales ratio of more than 2.

Host Hotels & Resorts Inc HST priced an offering of additional 3.50% senior notes due 2030, with an aggregate principal amount of $150 million. Host Hotels & Resort Inc anticipated getting proceeding of $146 million after deducting the underwriting discounts and other expenses. If we look at the recent analyst rating HST, Morgan Stanley upgraded coverage on HST shares with an Equal-weight rating and a $12.13 price target, which implies room for 0.19% upside momentum this year.

DiamondRock Hospitality Company (NYSE: DRH)

DiamondRock Hospitality Company (NYSE: DRH) stock soar by 6.24% to $5.79. The most recent rating by SunTrust, on July 24, 2020, is at a Sell. DiamondRock Hospitality Company has earlier disclosed that it has chosen Michael A. Hartmeier to the board of directors effective October 1, 2020. He has been a trusted advisor to the company for many years. Michael’s extensive experience in the capital market and M&A is necessary for the company. DiamondRock Hospitality Company has a market capitalization of $1.09 billion at the time of writing.

Service Properties Trust (NASDAQ: SVC)

Service Properties Trust (NASDAQ: SVC) stock soar by 3.10% to $8.82. Service Properties Trust (SVC) has earlier announced the addition of 103 hotels in its portfolio. It has disclosed that it will transfer the branding and management of 103 hotels to Sonesta International Hotels Corporation, or Sonesta, from InterContinental Hotels Group plc (NYSE: IHG), or IHG. It has announced the termination of management agreement with InterContinental Hotels Group Plc. Service Properties Trust market capitalization has remained high, hitting $1.41 billion at the time of writing.

Park Hotels & Resorts Inc. (NYSE: PK)

Park Hotels & Resorts Inc. (NYSE: PK) last closed at $10.59, in a 52-week range of $3.99 to $27.03. Analysts have a consensus price target of $9.42. It has moved up 165.41% from its 52-weeks low and moved down -60.82% from its 52-weeks high. Park Hotels & Resorts Inc market capitalization has remained high, hitting $2.34 billion at the time of writing.

Sunstone Hotel Investors Inc. (NYSE: SHO)

Sunstone Hotel Investors Inc. (NYSE: SHO) Shares headed rising, higher as much as 2.39%. The most recent rating by Evercore ISI, on August 10, 2020, is at an Outperform. Sunstone Hotel Investors Inc.  This company’s stock has fluctuated between the low of $5.75 and a high of $14.47.  Sunstone Hotel Investors Inc has traded up 49.04% from its 52-weeks low and traded down -40.77% from its 52-weeks high. Looking at its liquidity, it has a current ratio of 2.40.

Apple Hospitality REIT Inc. (NYSE: APLE)

Apple Hospitality REIT Inc. (NYSE: APLE) rose 3.54% after gaining more than $0.38 on Friday. Apple Hospitality REIT Inc. (APLE) has a total market capitalization of $2.39 billion at the time of writing. Focusing on the profitability of Apple Hospitality Inc, it has a return on assets of -0.20%, return on investment of 4.80%, and return on equity of -0.30%.

RLJ Lodging Trust (NYSE: RLJ)

RLJ Lodging Trust (NYSE: RLJ) last closed at $10.05, in a 52-week range of $3.88 to $18.17. Analysts have a consensus price target of $10.70. RLJ Lodging Trust (RLJ) has moved up 159.02% from its 52-weeks low and moved down -44.69% from its 52-weeks high. RLJ Lodging Trust market capitalization has remained high, hitting $1.59 billion.

Pebblebrook Hotel Trust (NYSE: PEB)

Pebblebrook Hotel Trust (NYSE: PEB) Shares headed rising, higher as much as 4.31%. The most recent rating by Barclays, on June 22, 2020, is at an Equal-weight. Pebblebrook Hotel Trust (PEB) has a 52-weeks low and high range of $5.39 and $29.57, respectively. It has moved up 147.12% from its 52-weeks low and moved down -54.95% from its 52-weeks high. Pebblebrook Hotel Trust (PEB) has a market capitalization of $1.67 billion at the time of writing.

Summit Hotel Properties Inc. (NYSE: INN)

Summit Hotel Properties Inc. (NYSE: INN) rose 3.07% after gaining more than $0.18 on Friday. Summit Hotel Properties Inc. (INN) stock oscillated between the 52-weeks low range of $2.32 and a high range of $12.59. It has traded up 160.78% from its 52-weeks low and traded down -51.95% from its 52-weeks high. This company has a total market capitalization of $620.43 million.

Hersha Hospitality Trust (NSYE: HT)

Hersha Hospitality Trust (NYSE: HT) last closed at $6.71, in a 52-week range of $2.29 to $15.42. Analysts have a consensus price target of $5.68. Hersha Hospitality Trust (HT) market capitalization has remained high, hitting $250.62 million at the time of writing.