Intuit Inc. (NASDAQ: INTU) stock saw an increase of 1.39% in its share price. The company’s strong performance indicates the positive sentiments by investors after it announced that it has launched, Quickbooks commerce, a new online business platform. The company aimed to help small businesses by introducing a new platform that helps them attract and sell to new customers across multiple channels.

Quickbooks e-commerce is a platform that combines the different channels into one central hub for small businesses. The new platform will help small businesses to grow their business. Businesses will be able to access multiple channels, manage orders and fulfillment, sync inventory, receive insights about business profitability, and avoid out of stocks issues.

QuickBooks Commerce arrives at times of need. Earlier, it is difficult for small businesses to keep the track of all the channels but this new platform helps the businesses to know what their customers want to buy, whether they want to buy by physically visiting shops or they need online shops. Quickbooks is an open channel platform. Through this channel, the small businesses can coordinate with existing channels and can also increase their reach to the new one.

Intuit Inc. (NASDAQ: INTU) shares were trading up 1.39% after it gained +4.23 at the time of writing on Thursday. Intuit Inc. (INTU) share price went from a low point around $187.68 to briefly over $360.00 in the past 52 weeks, though shares have since pulled back to $309.16. Intuit market cap has remained high, hitting $81.72 billion at the time of writing.

QuickBooks Commerce gives an opportunity for small businesses to access millions of new customers. This Open platform creates a single hub for preferred marketplaces and business solutions including sales from Amazon, Squarespace, ShopKeep reconcile within QuickBooks’ technology.