The airline industry has experienced a major hit because of the COVID-19 pandemic. Before the pandemic, the airline industry recorded a higher passenger volume but after the pandemic, the industry is facing a new environment where the traveler’s demands are down. The airline industry is using the discounting price strategy to increase its demands.

The airline industry should get benefits from digital opportunities to navigate this uncertain period and ensure the smooth re-establishment of air travel. This industry is currently striving to attract new customers by adopting new emerging trends.  Here are the top 18 companies which are following new trends to compete in the fast-growing markets.

American Airlines Group Inc. (NASDAQ: AAL)

American Airlines Group Inc. (NASDAQ: AAL) shares were trading up 0.65% at $13.15 at the time of writing on Thursday. American Airlines Group Inc. (NASDAQ: AAL) share price went from a low point around $8.25 to briefly over $31.67 in the past 52 weeks, though shares have since pulled back to $13.15. AAL market cap has remained high, hitting $6.47B at the time of writing, giving it a price-to-sales ratio of more than 0.

American Airlines announced Thursday the addition of Douglas M. Steenland to its board of directors. Douglas will also work on the finance and compensation committees of the company. If we look at the recent analyst rating AAL, Berenberg downgraded coverage on AAL shares with a Sell rating and an $11.38 price target, which implies room for -1.77% downside momentum this year.

Allegiant Travel Company (NASDAQ: ALGT)

Allegiant Travel Company (NASDAQ: ALGT) last closed at $121.78, in a 52-week range of $60.06 to $183.26. Allegiant Reports September 2020 Traffic. Analysts have a consensus price target of $146.75. Allegiant Travel Company (ALGT) earlier disclosed the private offering and issued $150.0 million in aggregate principal amount of its 8.500% Senior Secured Notes due 2024. This company market capitalization has remained high, hitting $1.95 billion at the time of writing.

Alaska Air Group Inc. (NYSE: ALK)

Alaska Air Group Inc. (NYSE: ALK) stock soar by 4.35% to $38.63. The most recent rating by Seaport Global Securities, on September 15, 2020, is at a Buy. Sources disclosed that The Boeing Company (BA) is in discussion with Alaska Air Group Inc. (ALK) regarding the purchase of 737 MAX jets once the plane will continue services. Looking at its liquidity, it has a current ratio of 0.80.

Azul S.A. (NYSE: AZUL)

Azul S.A. (NYSE: AZUL) Shares headed rising, higher as much as 2.11%. The most recent rating by Goldman, on October 01, 2020, is at a Buy. Azul S.A. (AZUL) revealed in a security filing that one of its Embraer 195 has received certifications fly as an adapted dedicated cargo aircraft, as the company expands its business amid the coronavirus crisis. This company market capitalization has remained high, hitting $1.57 billion at the time of writing.

Delta Air Lines Inc. (NYSE: DAL)

Delta Air Lines Inc. (DAL) stock soar by 1.65% to $32.68. The most recent rating by Seaport Global Securities, on September 15, 2020, is at a Buy. Delta Air Lines Inc. (DAL) is scheduled to release the September quarter 2020 financial results on October 13, 2020. Looking at its profitability, it has return on assets, equity, investment of -5.40%, -27.40%, and 19.60%.

Gol Linhas Aereas Inteligentes S.A. (NYSE: GOL)

Gol Linhas Aereas Inteligentes S.A. (NYSE: GOL) shares headed rising, higher as much as 2.45%. The most recent rating by Goldman, on October 01, 2020, is at a Buy. Gol Linhas Aereas Inteligentes S.A. (GOL) has revealed the preliminary traffic figure for the month of September 2020 earlier. The company disclosed that GOL has operated an average of 270 flights per day. This company market capitalization has remained high, hitting $934.47 million at the time of writing.

Hawaiian Holdings Inc. (NASDAQ: HA)

Hawaiian Holdings Inc. (NASDAQ: HA) rose 3.09% after gaining more than $0.41 on Thursday. Hawaiian Holdings Inc. (HA) disclosed that they have decided to offer a pre-travel COVID-19 test to travelers visiting or returning to the Hawaiian Island. It has moved up 80.93% from its 52-weeks low and moved down -56.41% from its 52-weeks low. Looking at its liquidity, it has a current ratio of 0.90.

JetBlue Airways Corporation (NASDAQ: JBLU)

JetBlue Airways Corporation (JBLU) last closed at $12.75, in a 52-week range of $6.61 to $21.65. Analysts have a consensus price target of $12.71. JetBlue Airways has disclosed that it has partnered with Vault Health to offer COVID-19 testing to customers with a pending travel plan. This company’s market capitalization has remained high, hitting $3.38 billion at the time of writing.

Southwest Airlines Co. (NYSE: LUV)

Southwest Airlines Co. (LUV) stock soar by 1.04% to $38.99 after Southwest Airlines Announces New Service to Miami, Palm Springs, and Montrose (Telluride), Colorado, with one-way fares as low as $39. The most recent rating by JP Morgan, on October 07, 2020, is at an Underweight.

Ryanair Holdings plc (NASDAQ: RYAAY)

Ryanair Holdings plc (NASDAQ: RYAAY) rose 1.41% after gaining more than $1.23 on Thursday. Ryanair Holdings plc (RYAAY) has revealed that it has planned to get the current order of up to 210 of Boeing’s troubled 737 MAX next year. Looking at its liquidity, it has a current ratio of 0.70. Ryanair had a trading volume of 281.07K as compared to the average volume of 577.65K.

Spirit Airlines Inc. (NYSE: SAVE)

Spirit Airlines Inc. (NYSE: SAVE) last closed at $17.04, in a 52-week range of $7.01 to $47.50. Analysts have a consensus price target of $18.46. Spirit Airlines Inc. (SAVE) announced the resumption of flights from Cap-Haitien International Airport (CAP) to Fort Lauderdale-Hollywood International Airport (FLL), beginning on Dec. 3. This company market capitalization has remained high, hitting $1.48 billion at the time of writing.

SkyWest Inc. (SKYW)

SkyWest Inc. (SKYW) stock soar by 0.16% to $31.50. The most recent rating by Evercore ISI, on June 05, 2020, is at an In-line. SkyWest Inc. (SKYW) revealed that it and its wholly-owned subsidiary SkyWest Airlines, Inc. have signed a five-year Loan and Guarantee Agreement with the U.S. Treasury Department which provides SkyWest Airlines with a secured term loan facility to borrow up to $573 million under the Coronavirus Aid, Relief, and Economic Security Act (CARES Act).

Mesa Air Group Inc. (NASDAQ: MESA)

Mesa Air Group Inc. (NASDAQ: MESA) Shares headed rising, higher as much as 11.92% after Mesa Air Group Operates First Revenue Cargo Flight for DHL Express. The most recent rating by Deutsche Bank, on August 11, 2020, is at a Buy.

Controladora Vuela Compania de Aviacion S.A.B. de C.V. (NYSE: VLRS)

Controladora Vuela Compania de Aviacion S.A.B. de C.V. (NYSE: VLRS) rose 1.29% after gaining more than $0.1 on Thursday. Controladora Vuela Compania de Aviacion S.A.B. de C.V. Volaris has earlier announced that it determined that as of June 30, 2020, certain of its non-derivative financial instruments designated as hedging relationships were no longer effective at offsetting the hedged risk.

China Eastern Airlines Corporation Limited (NYSE: CEA)

China Eastern Airlines Corporation Limited (NYSE: CEA) rose 3.32% after gaining more than $0.73 on Thursday. China Eastern Airlines Corporation Limited (CEA) share price went from a low point around $15.80 to briefly over $28.50 in past 52 weeks, though shares have since pulled back to $22.71. CEA market cap has remained high, hitting $10.87 billion at the time of writing.

Copa Holdings S.A. (NYSE: CPA)

Copa Holdings S.A. (NYSE: CPA) last closed at $52.68, in a 52-week range of $24.00 to $116.88. Analysts have a consensus price target of $68.84. Copa Holdings S.A. (CPA) has moved up 119.50% from its 52-weeks low and moved down -54.93% from its 52-weeks low. Looking at its liquidity, it has a current ratio of 1.60. This company market capitalization has remained high, hitting $2.30 billion.

United Airlines Holdings Inc. (NASDAQ: UAL)

United Airlines Holdings Inc. (NASDAQ: UAL) Shares headed rising, higher as much as 1.70%. The most recent rating by JP Morgan, on October 07, 2020, is at an Overweight. United Airlines Holdings Inc. share price went from a low point around $17.80 to briefly over $95.16 in the past 52 weeks, though shares have since pulled back to $38.00. UAL market cap has remained high, hitting $10.52 B at the time of writing.

China Southern Airlines Company Limited (NYSE: ZNH)

China Southern Airlines Company Limited (NYSE: ZNH) last closed at $28.38, in a 52-week range of $18.45 to $35.60. China Southern Airlines Company Limited market capitalization has remained high, hitting $12.25 billion at the time of writing.