Shares of Sequential Brands Group, Inc. (NASDAQ: SQBG) kicked off Thursday’s trading session with a strong performance as its stocks soared 126.21%. The strong performance of the company highlighted the positive sentiments of the investors after the company revealed that Heelys, which is owned by Sequential Brands has collaborated with the footwear brand, Reebok.

This new collaboration between Heelys and Reebok will include Heely’s wheel technology and ten signature Reebok styles. Earlier, Heelys has collaborated with many brands but this is the first time the shoes with wheel company have collaborated with another sneaker brand.

Sequential Brand’s company Heelys is best known for its shoes with a wheel in the sole. Its shoes enable the buyer to transform the shoes into skates. The buyer will be able to change the shoes for walking, running, or skating whenever he wants. The shoes of Heelys will work like other shoes after the buyer easily removed wheels. While Reebok is famous for fitness and lifestyle footwear, equipment, and apparel.

The signature styles of Reebok will vary in colors, shapes, and patterns but customers will be able to change the sneaker to skate by applying weight on the heel. The Reebok x Heelys collab will offer different size ranges.  The size ranges include Kids Size 13-8, and Men’s Size 9-13.

The new collection is released now before the start of the holiday season. It’s the perfect gift for the kids and adults in this season. Reebok was born from sport and Heelys was born from adventure. The collaboration of both these will provide the best experiences to its customers.

Sequential Brands Group, Inc. (NASDAQ: SQBG) shares were trading up 126.21% at $12.89 at the time of writing on Thursday. Sequential Brands Group, Inc. (SQBG) share price went from a low point around $4.11 to briefly over $24.80 in the past 52 weeks. It had a trading volume of 13.13 million as compared to the average volume of 151.37K. SQBG market cap has remained high, hitting $9.52 million at the time of writing.