The Advertising industry has faced many challenges in 2020 because of the COVID-19 pandemic as many events have been canceled. Many marketing campaigns have also been eliminated which caused a decline in ad spending. But this year also promised wealthy opportunities for advertising agencies. Gaining customer trust is an important emerging trend that will be critical for businesses to flourish in the next decade.
So, its an important opportunity for marketers and ads agencies to focus on customers and to study what customer actually wants. Another opportunity is to focus on new technological trends and advancement. Consumers are like detectives. So to gain their trust it is important to address their queries. One more thing which contributes to the success of the advertising agencies industry is to improve relevancy.
Check out these 7 leading companies in Advertising Agencies to see how these companies are improving their performances:
The Interpublic Group of Companies Inc. (NYSE: IPG)
The Interpublic Group of Companies Inc. (NYSE: IPG) shares were trading up 2.69% at $18.31 at the time of writing on Thursday. The Interpublic Group of Companies Inc. (NYSE: IPG) share price went from a low point around $11.63 to briefly over $25.20 in past 52 weeks, though shares have since pulled back to $18.31. IPG market cap has remained high, hitting $7.07B at the time of writing, giving it a price-to-sales ratio of more than 0.
The Interpublic Group of Companies Inc. (IPG) has revealed earlier that it has changed its Constituency Management Group (CMG). If we look at the recent analyst rating IPG, MoffettNathanson upgraded coverage on IPG shares with a Buy rating and a $20.71 price target, which implies room for 2.4% upside momentum this year.
Omnicom Group Inc. (NYSE: OMC)
Omnicom Group Inc. (NYSE: OMC) last closed at $45.80, in a 52-week range of $45.96 to $82.73. FleishmanHillard’s True MOSAIC Practice Launches Proprietary DE&IQ Diagnostic Tool, Appoints Regional Leadership. Analysts have a consensus price target of $58.69. Omnicom Group Inc. (OMC) has a total market capitalization of 9.63 billion at the time of writing.
Insignia Systems Inc. (ISIG)
Insignia Systems Inc. (ISIG) stock drop by -28.12% to $0.92 after Insignia Systems, Inc. Announces Feeding America Donation. Insignia Systems Inc. (ISIG) has traded up 70.37% from its 52-weeks low and traded down -47.43% from its 52-weeks high. This company has a total market capitalization of $12.09 million at the time of writing.
Clear Channel Outdoor Holdings Inc. (NYSE: CCO)
Clear Channel Outdoor Holdings Inc. (NYSE: CCO) stock drop by 0.00% to $0.91 after Clear Channel Airports Wins Largest U.S. Airport Advertising Contract with Port Authority of New York & New Jersey to Transform its Airports into World-Class Digital Media Platforms for Next-Gen Passenger, Brand Experience. The most recent rating by JP Morgan, on October 19, 2020, is at an Underweight.
Criteo S.A. (NASDAQ: CRTO)
Criteo S.A. (NASDAQ: CRTO) shares headed rising, higher as much as 20.99%. The most recent rating by Rosenblatt, on October 29, 2020, is at a Buy. Criteo S.A. (CRTO) has earlier reported third-quarter 2020 financial results. The company has revealed that its total clients rose 3% year-over-year to close to 20,600 after adding over 200 net new clients, the highest number since Q4 2019.
Magnite Inc. (NASDAQ: MGNI)
Magnite Inc. (NASDAQ: MGNI) rose 5.90% after gaining more than $0.54 on Thursday. Magnate’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers. Magnite Inc. (MGNI) share price went from a low point around $4.09 to briefly over $13.11 in the past 52 weeks. MGNI market cap has remained high, hitting $1.05 Billion at the time of writing.
Inuvo Inc. (AMEX: INUV)
Inuvo Inc. (AMEX: INUV) last closed at $0.38, in a 52-week range of $0.09 to $1.11. Inuvo to Participate in the ROTH Capital Technology Virtual Conference on November 11-12. Inuvo Inc. (INUV) share price went from a low point around $0.09 to briefly over $1.11 in the past 52 weeks. INUV market cap has remained high, hitting $34.56 Million at the time of writing.