LIZHI INC. (NASDAQ: LIZI) shares are booming in the early trading today following the revelation of a partnership with Xpeng Motors to incorporate the in-car audio content product of LIZHI into the intelligent in-car operating system of Xpeng Motors. The brand was launched this week.
This partnership marks another crucial move forward for LIZHI to take advantage of its extensive catalog of content, leading-edge technology, and great organizational skills in audio-centric consumer communities. Besides, it reaffirms LIZHI’s exploration of diversified market models by tapping into the broad market for diverse usage cases for in-car audio entertainment services. LIZHI will aim to enrich the customized driving experience for Xpeng Smart EV users through seamless communication.
The partnership tries to enhance both parties’ complementary capabilities and looks for a win-win scenario. Under the alliance, LIZHI may make its premium service offerings and AI-enabled content discovery, and recommendation framework available to the growing customer base of Xpeng Motors made up of tech-savvy middle-class customers.