The share price of Kubient Inc. (KBNT) was up 7.99% at $4.73 at the time of last check in after-hours trading. KBNT stock closed last session at $4.38, losing -4.37% or $0.20. Over the course of the day, KBNT stock traded between $4.34 and $4.65. On the day, KBNT stock exchanged 71645.0 shares, less than the company’s 50-day daily volume of 0.11 million and lower than its year-to-date volume of 0.55 million.

KBNT stock has lost -2.67% over the past 12 months, and has declined -4.16% in the last week. In the past six months, KBNT has lost 42.29 %, and in the last three months, it has lost 7.40 %. KBNT stock plummeted even after disclosure of the amount of advertising fraud detected by its platform.

KBNT Stock has shared what?

Kubient is a technology company dedicated to advancing audience-based marketing in the digital advertising industry. The next generation of KBNT’s cloud infrastructure provides end users with rapid and efficient access to liquidity in the marketplace. KBNT is a portal that allows advertisers and publishers to monetize, connect, and reach their audiences with the Audience Cloud.

Platforms offered by KBNT include a transparent programmatic environment with artificial intelligence-powered pre-bid ads fraud detection, digital out of home advertising real time bidding (RTB), and mobile advertising. Publishers and brands that require transparency and the ability to reach audiences across all media platforms can take advantage of the Audience Cloud.

Last week, Kubient published figures on the amount of ad fraud detected by the company’s artificial intelligence tool, Kubient Artificial Intelligence (KAI). With pattern recognition and device scoring, KAI helps prevent ad-fraud before it happens. As a result, within 300 milliseconds of a programmatic advertising auction, the algorithm can identify fraud based on behavior, consistency, and quality.

For the first six months of 2021, ad fraud decreased by 3% quarter over quarter on mobile, desktop, and cable TV. KBNT’s analysis of the data showed that the industry leaders prioritize fraud detection at the industry level. Yet, KBNT still sees fraud rates of double digits across the landscape, which is why this is such a large issue and impacts campaign performances.

Due to its high price point, CTV is ripe for fraud as fraudsters attempt to take advantage of the highly engaged audiences for their own gain. Nearly 30% of bids submitted in this space are fraudulent, yet the number continues to rise substantially. Based on KBNT data, it is crucial for marketers to protect these potentially high impact campaigns from bid fraud.

KBNT’s observations:

Almost all campaigns, however, rely on CTV to some degree, and suppliers must ensure that their platforms are free of fraud. According to Kubient (KBNT), a lot of fraud occurs in these preconceived ‘premium’ environments, underlining the importance for advertisers to prioritize ad fraud detection, even when they think they are buying premium inventory.