Perion Network Ltd. (PERI) shares have gained 11.47% to $20.80 in premarket trading on Monday. Last trading session, Perion stock dropped -1.84% to finish at $18.66. Perion stock witnessed a trading volume of 0.45 million shares, which is below the average daily trading volume for the past 50 days of 0.64 million shares. PERI stock has gained over 12.61% over the last month despite the recent gains of 15.61% over the last five days.

Since the beginning of the year, the price of PERI stock has increased 46.58 percent. A 48.98 price-to-earnings ratio is being used to value the PERI stock. Moreover, the company’s price to cash flow ratio is 19.03, and its price to sales ratio is 1.76. Since the preliminary second-quarter results were strong, the PERI stock was up.

How strong has PERI been?

With its innovative solutions, Perion offers innovative solutions covering all three principal pillars of digital advertising, for brands, agencies, and publishers. PERI’s consolidated platform for Synchronized Digital Branding includes data-driven ad formats in the display domain as well as a powerful social media platform and a branded search network, allowing it to capitalize on changes in marketers’ allocation of digital advertising budgets.

Perion today released preliminary results for its second quarter of 2021, along with increased revenue and adjusted EBITDA guidance for the full year.

Preliminary results:

• Perion’s preliminary revenue for the second quarter was $105 million, compared to $60.3 million for the comparable period last year.
• According to PERI, the preliminary adjusted EBITDA for the second quarter is $13.5 million, compared to $2.5 million for the same period in 2020.
• The Hub and Spoke concept, which connects demand and supply sides of the “open internet”, improved PERI’s adjusted EBITA margins through increased efficiencies.
• PERI’s projected advertising revenue has increased year over year as a result of video advertising and CTV.
• PERI’s search revenues have also increased as a result of client performance marketing initiatives.
• Prior to the opening of the financial markets on Tuesday, August 3, 2021, Perion will release its financial results for the second quarter and six months ended June 30, 2021.
• A conference call will be held by Perion management to discuss the results at 8:30 a.m. ET on that day.

How PERI excelled?

Perion (PERI)’s cross-channel diversification strategy took a giant leap forward with a robust start to revenue growth in the Retail Media vertical. As PERI advances in verticalization, it is also gaining market share and establishing long-term partnerships with customers.