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Koss Corporation (NASDAQ: KOSS) stock surged in the current market session today; Here’s why

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Koss Corporation’s (NASDAQ: KOSS) stock last closed at $16.42. The PIRS stock is currently trading at $21.58 and is up by 31.43% at this time of writing.

The positive movement in the KOSS stock comes despites no press release by the company or any recent external actions motivating the stock movement.

Koss Corporation (KOSS) revolutionized the electronic history

Koss Corporation is a headphone manufacturing company in America. Koss Corporation was founded in 1958 by John C. Koss, and it revolutionized the way audio was heard around the world. The American headphone company designed the first-ever stereophone that came with the portable stereo phonograph player. In 1969, Koss Corporation provided the US president’s Air Force One plane with a Koss music and audio entertainment system.

Past Performance of KOSS stock was not impressive

In the ’80s and ’90s, the consumer electronics company’s business somewhat thrived, with the minor exception of 1984 where the company declared bankruptcy. This bankruptcy was due to the failure of diversification and expansion. However, after the bankruptcy, the KOSS stock’s performance stagnated throughout the trailing years.

Is the recent hype worth a solid investment?

All the low performance of the stock changed for a short period in January when it was tagged along in the retail investor frenzy caused by the WallStreetBets. The redditors had induced a short squeeze which took the KOSS stock up to $127.45 per share on January 8th. The stock did not sustain the hype and eventually fell back to below $20 per share two weeks later.

However, the stock has seen some upward lift again recently. In the past month, its price dramatically increased over 70%, and on March 10th, its stock price had topped $40 per share. However, it is essential not to neglect the period before the Redditor-induced hype, where the prices were stagnant. Before January, the KOSS stock traded oscillated its movement between 1$-5$ for years.

The KOSS Company’s operational performance is not as dull as its previous year’s stock performance; CEO Michael J. Koss had announced in a recent press release that the company is expanding its staff and workforce. The overall consumer electronics industry is predicted to see an annual growth rate of 20% throughout 2027, as researched by Grand View Research.

Chance of repeating its performance history

While the headphone manufacturing company is excelling on reviews for its Bluetooth and wireless category headphones, on Amazon, its lack of diversification is killing its potential profitable gains. The lack of diversification overshadows the bankruptcy it faced in 1984. The likes of Sony, Apple, and Samsung have established a full-spectrum of electronic gadgets and entertainment systems. This vastly increases their market share, while Koss only holds 1% of the market share.

Overall outlook projects short-plays

KOSS stock has only benefited from the short-squeezes despite its narrow-looking fundamental and operational outlook. But investors see the volatility of this stock to be a good swing trading play. All-in-all, the Koss stock barely provides any hopes for long-term investors, but the short-play possibilities are what draws attention from investors.

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