Zeta Global Holdings Inc. (NASDAQ: (ZETA) stock gained by 20.48% in the current market trading session. Zeta Global Holdings Corp. is a prominent data-driven, cloud-based advertising technology firm that enables businesses to more successfully recruit, grow, and retain consumers.

ZETA stock’ Update

Apptness, a digital technology firm with patented audience interaction technologies, has sold its technology platform and data to Zeta. Apptness is a digital survey platform that was established in 2015 and offers full capabilities to engage consumers on sites all over the internet, give unique data and audiences to advertisers, and provide publishers with new revenue options. The purchased product will be immediately linked into the Zeta Marketing Platform, providing over 45 million monthly incremental high fidelity customer signals to the Zeta Data Cloud.

Most Importantly,

The purchase enhances several of Zeta’s growth drivers, which were outlined in the company’s first public offering (IPO):

• Increases the number of customers in the Zeta identity network and enriches consumer profiles with 45 million or more monthly behavioral signals connected to consumer lifecycle and financial indicators. This is also likely to expand Zeta’s pool of first-party tracking pixels.
• The purchased Apptness business will be incorporated into Zeta’s platform revenue and is projected to decrease the company’s cost of revenue as a proportion of revenue.
• Sellers with extensive expertise in the digital marketing environment make up the Apptness leadership team.
• Zeta’s network of 6 million+ websites will be allowed to use the Apptness platform to improve customer interaction and subscription income.

Dominik Szabo, CEO of Apptness, commented,

Apptness has set itself apart from the competition by assembling a great team dedicated to pushing innovation through dynamic and cutting-edge technologies. They feel their solution will complement Zeta’s strategy to providing consumers with high-value returns. The sales and engineering teams are honored to be a part of such an outstanding business and to contribute to its rapid growth.