COMSCORE Inc. (SCOR) shares surged 12.68% in after-hours on Friday, June 18, 2021, and close the week at $4.62 per share. Earlier in the morning session, SCOR’s stock lost 5.09% to close Friday’s normal session at $4.10 per share. SCOR shares have risen 23.12% over the last 12 months, and they have moved down 11.06% in the past week. Over the past three months, the stock has gained 12.02%, while over the past six months, it has plunged 95.24%.
Comscore and Viant partnership
On June 16, 2021, Comscoresigned a partnership agreement with Viant Technology Inc.
The contextual-based partnership enables Viant’s advertisers to leverage Comscore’s cookie-free targeting solutions, including brand protection, contextual relevance, keyword targeting, and Comscore’s latest innovation, Predictive Audiences, which transforms audience targets into privacy-friendly contextual signals.
Exclusive Multiyear TV Measurement Deal with Octagon
On June 15, 2021, Comscoreand Octagon, signed a multi-year agreement to utilize Comscore’s TV data for planning, buying and measurement. Comscore will be the retained provider of U.S. television intelligence to Octagon, helping to inform decisions for their clients on TV rights, branded content engagements and marketing opportunities.
WarnerMedia joined Comscoretrials
On June 9, 2021, Comscoreannounced that WarnerMedia is the first national programmer to formally participate in Comscore’s National Addressable TV programmer trials. WarnerMedia has executed national addressable campaigns across multiple MVPD platforms, with detailed aggregated measurement powered by Comscore.
Comscore new contract with Capitol Broadcasting
On June 7, 2021, Comscoresigned a new agreement with Capitol Broadcasting to provide Comscore’s industry-leading local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
Upcoming presentation ofAnnual State of OTT Webinar on latest usage trends
Comscore is going to present the annual State of OTT Webinar on June 24 at 2pm ET. The webinar will feature Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, to discuss how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond.
TV viewing engagement report for the week ending May 23, 2021
On June 3, 2021, Comscorereleased the top broadcast and cable television programs for viewer engagement for the week ending May 23, 2021.
The results are available on the Comscore website.
Comscore partnership with Spiketrap
On June 2, 2021, Comscorepartnered with Spiketrap, to expand Comscore’s industry-leading Predictive Audiences cookieless targeting solution specifically for gaming audiences. The partnership is a major step forward for advertisers seeking to engage with gaming audiences in a privacy-forward, cookie-free manner.
Conclusion
Well, as of this writing there is no recent news that could justify SCOR mix performance on Friday. the positive performance can be linked with recent past developments which hare all positive but we are unsure why did its loss in the morning session on Friday.
