After its subsidiary, Champion Safe Company, announced 2025 improvements to the Estate Series, shares of American Rebel Holdings, Inc. (NASDAQ: AREB) saw a significant increase. AREB shares increased 14.90% to $2.39 as of the most recent premarket trading session.
Using Luxury to Rethink Security
In 2025, American Rebel’s fully-owned subsidiary Champion Safe Company revealed major improvements to its Estate Series safes. The Estate Series is renowned for its ability to effortlessly combine security with elegance, making it appealing to homeowners who value both. Champion’s dedication to quality is shown in the 2025 improvements, which further improve the safes’ use, visual appeal, and structural integrity.
Each Estate Series safe offers unmatched safety for valuables like jewels, family heirlooms, and guns while embodying American workmanship and pride. Champion Safe’s commitment to innovation while upholding the highest levels of strength and functionality is demonstrated by these revisions.
Key Features of the 2025 Estate Series
The 2025 Estate Series introduces several noteworthy upgrades:
- Luxurious Interiors: Redesigned interiors now feature plush linings and enhanced wood drawers with jewelry inserts, combining style and practicality.
- Adjustable Gun Rack: A newly designed, flexible gun rack enables users to customize firearm storage to maximize space efficiently.
- Modern Design Elements: The safes boast sleek, 1” radius edges, giving them a sophisticated appearance without compromising durability. Available in gloss or textured finishes, customers can choose from colors such as Bronze, Ivory, Black, and Sandstone to match their home décor.
Champion Safe’s Legacy of Excellence
Since joining the American Rebel family in July 2022, Champion Safe has upheld its reputation for delivering high-quality safes that reflect the patriotic values of the company. The 2025 Estate Series enhancements further solidify its position as a leader in the market, ensuring the protection of American families’ most prized possessions.
Market Insights
Analysts maintain a “Buy” rating for AREB stock, with additional opportunities identified in the Footwear & Accessories sector, including DECK and SKX. Investors can explore comprehensive stock recommendations using our advanced screeners to refine their portfolios. View Complete List here.