The blockchain technology is considered to be disruptive. It introduced the concept of decentralization in an era where it is much needed. Centralized service providers have been under the scrutiny of the masses because of the misuse of data as well as their exploitive nature. The use cases of the novel technology are unlimited and still under exploration but it is such a versatile technology that it can be applied to pretty much every niche. 

The marketing and advertising industry is one of the use cases of the blockchain technology. Projects like yOUcash are delving into unlocking the potential of the industry through their disruptive blockchain technology. In this guide, we will study what yOUcash is all about and how it has the potential to break the dominance of centralized service providers in the field. 

What is yOUcash? 

yOUcash runs the YOUengine platform and YOUapp mobile application. The platform operates in a similar manner to Google AdSense. It is essentially an advertising platform but with the power of the blockchain technology. The platform enables real-time ad targeting and delivery to users to help them increase their returns. It is the addition of decentralization that sets the cryptocurrency apart from larger organizations like Google that provides the same service.  

The YOUengine platform currently connects over 200 million advertisers with 4 billion users who help advertisers earn ad revenue and get paid for it. The yOUcash crypto plays an integral role in the seamless functioning of the network. It is designed to facilitate fast and efficient transfers between advertisers and users of the platform. Moreover, it is also used as the gas token on YOUengine. 

Future outlook 

yOUcash has grown phenomenally in the current year. During may, the cryptocurrency had a ranking of above 500 but currently, it has entered the big leagues – standing at a market rank of 214 with a capitalization of $1.12 billion. This shows the potential that the project carries. yOUcash may still be regarded as an underdog which making it an ideal project to invest into. 

At the time of writing, the cryptocurrency stands at a price level of $0.168. It has been surging upwards gradually – although with high volatility. The strong fundamentals and technicals support a bullish outlook for yOUcash. According to the estimates of Wallet Investor, the cryptocurrency is expected to be operating at a price level of $0.373 in a year’s time while the five-year projection places it at $1.241. Digital Coin Price predicts the price to be over $0.7 by 2027.