After The Goodyear Tire & Rubber Company (NASDAQ: GT) revealed plans to celebrate the 100th anniversary of its recognizable Goodyear Blimp, the company’s shares jumped by about 10%. As of the last check, GT stock was up 11.75%, trading at $10.19.
Wingfoot One’s New Look
To commemorate this milestone, Goodyear unveiled Wingfoot One, a unique makeover for their airship. The company’s first branded airship, Pilgrim, which debuted in the sky a century ago, served as the model for the new look.
The elegant black and silver color scheme of the re-wrapped blimp includes the restoration of the blue and yellow “house flag,” which was a hallmark of the company’s first blimps, as well as a classic emblem.
It is anticipated that throughout the year, this nostalgic metamorphosis would enthrall fans and provoke discussions on GT’s legendary heritage. Other blimps will continue to have their recognizable blue and yellow design, but Wingfoot One will have this unique vintage appearance.
A Tribute to Goodyear’s Heritage
The redesigned Wingfoot One serves as a tribute to the long-standing legacy of the Goodyear Blimp, offering a perfect blend of nostalgia and excitement. The vintage wrap process, which took several weeks to complete, is now set to make its public debut. Fans are encouraged to guess the blimp’s first appearance location this year, adding an interactive element to the anniversary celebrations.
Interactive Anniversary Events and Sweepstakes
Goodyear has planned a 100+ city tour for Wingfoot One, visiting major events and offering fans a chance to see the blimp up close. The company has also launched a “Buy for a Chance to Fly” sweepstakes, offering three lucky winners an opportunity to experience a flight aboard the blimp.
Winners will receive a certificate for two passengers, redeemable at any of GT’s three airship bases in the U.S., along with a $3,000 travel voucher.
